mmmore began with one simple frustration.

Lenka had a serious sweet tooth, but couldn't find treats that felt indulgent while being made from ingredients she actually felt good about eating. Healthy treats back then were usually not that tasty, or packed with stuff that didn't fit the way she wanted to live.

So instead of settling, she did what any determined home cook with a sweet tooth and a food processor would do. She started experimenting in her own kitchen.

Armed with wholefood ingredients, plenty of trial and error, and zero intention of giving up until it was right, she set out to create treats that could hold their own against traditional desserts. Night after night she tested recipes, hunted down the best ingredients she could find, and tweaked every batch until it was something she was genuinely proud to share.

There was no business plan. No five-year strategy. Just Lenka, her kitchen, and treats made for herself, her family and her friends.

But the more people tried them, the more one question kept popping up: "Where can I buy these?"

Before long, Lenka was juggling a day job with late nights in the kitchen, hand-making batches, dreaming up new recipes, and without knowing, slowly building what would become mmmore.

Today, mmmore can be found in homes, cafés and retailers across Australia. The philosophy hasn't changed one bit, real ingredients, made by hand, for people who simply refuse to compromise.